I am in the market for a new jacket. I want something which could keep me warm at the north pole, weighs no more than a feather and packs down as small as a postage stamp. I have set my budget accordingly.
One website in and I’m already irritated.
“Our clothing is unisex and made in standard sizes …”
I have dutifully measured myself to find out which of their standard unisex sizes applies.
Based on my height and chest measurement I’m XS, my waist measurement suggests I’m M and if by waist they actually mean waist and hip (their sizing chart does not include hip measurements) then I’m XL.
If I opt for XL to fit around my hips, I will have an extra 8 inches of clearance around my waist and a whopping 11 inches of clearance round my chest. If I opt for XS, then I run the risk of needing surgery to shave 3 inches from my waist and 11 inches from my hips.
Granted, their website makes it clear that I can contact them to ask them to quote for modifications needed, so it may well be possible to buy a well-fitting jacket from them, but it will come at a premium price with an extended lead time. At least when I go to Evans or Wiggle I can pay more for my women’s specific kit without begging for the privilege.
This is not Unisex (adj): for both men and women or even Unisex (adj): not distinguished on the basis of sex. This is Unisex (adj): let’s relabel our men’s range and hope it keeps the women happy.
It doesn’t.
abradypus 
So with you on this one! As a tall woman with large feet I often have to buy mens/unisex items that are ill fitting. AND why is ladies kit always pink???
Oooh! I know the answer to that one. “Shrink it and produce it in a range of colours because different people like different things” just isn’t as catchy as “Shrink it and Pink it”
I’m with you as well. My father, who was in retail, is even against S, M, L sizing, as it suits absolutely no-one.