I am in the market for a new jacket. I want something which could keep me warm at the north pole, weighs no more than a feather and packs down as small as a postage stamp. I have set my budget accordingly.
One website in and I’m already irritated.
“Our clothing is unisex and made in standard sizes …”
I have dutifully measured myself to find out which of their standard unisex sizes applies.
Based on my height and chest measurement I’m XS, my waist measurement suggests I’m M and if by waist they actually mean waist and hip (their sizing chart does not include hip measurements) then I’m XL.
If I opt for XL to fit around my hips, I will have an extra 8 inches of clearance around my waist and a whopping 11 inches of clearance round my chest. If I opt for XS, then I run the risk of needing surgery to shave 3 inches from my waist and 11 inches from my hips.
Granted, their website makes it clear that I can contact them to ask them to quote for modifications needed, so it may well be possible to buy a well-fitting jacket from them, but it will come at a premium price with an extended lead time. At least when I go to Evans or Wiggle I can pay more for my women’s specific kit without begging for the privilege.
This is not Unisex (adj): for both men and women or even Unisex (adj): not distinguished on the basis of sex. This is Unisex (adj): let’s relabel our men’s range and hope it keeps the women happy.